(FoodNavigator.com – Ankush Chibber)
Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK-based Healthy Marketing Team said.
According to the white paper, to succeed in the emerging BRIC (Brazil, Russia, India, China) markets, innovations in food and beverage industry must reflect the fast changing aspirations of the consumers these markets.
The paper, published in the journal, AgroFood Industry HiTech warned that, while the BRIC markets present a tantalising market prospect for any company or brand with global ambitions, a simplistic, fit all solution is unlikely to succeed across the countries like China and India. Read more here.